Monday, March 3, 2014

Intercultural PR- Every Voice Makes a Difference

Every Voice Makes a Difference- Yessenia Cano
           
Requena’s article analyzed Transparencia, an independent organization seeking to report the truth in politics in the late 1990s and early 2000s in Peru. I felt that the article showed the importance of letting your voice be heard and not assuming that just because you are part of the minority you cannot make a difference. Politics were very corrupt in Peru, and the president at the time, Fujimori, was rejoicing in the moment and planning to run again for presidency. Through bribery, Fujimori influenced all major media sources in the country to always report him in a favorable light, and so Peru’s citizens were robbed of knowing the real situation. In 1996 Transparencia was created by ever day Peruvians with the mission to spread the truth of the situation to all regions of Peru and make sure that journalists received the hard facts and people could begin to see the corruption of Fujimori. They published a paper called Datos Electorales where they publicized accurate information regarding the elections and such, and with time Transparencia was able to establish itself as a neutral trusting organization that people relied on, and was a key player in Fujimori’s downfall (Requena, 2008). This was a good article in showing that anybody can make a difference in communications, you don’t have to be in a position of power to be heard or to change life for good. Granted it takes a great effort and work, but if a neutral organization was able to help in overthrowing a corrupt president, than anything can be possible!

Resources
Requena, Carlos Jose. (2008). Transparencia: The Importance of Neutrality Providing Objective Information in a Difficult Political Situation. The Institute for Public Relations. 163 – 180.

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